The Word Loft asked CGMuse to design a complex, multi-dimensional website to launch their new educational business, illustrating and explaining the caring environment and varied facets of their class offerings.
CGMuse designed a site guiding the user through the range of The Word Loft's classes and visually demonstrating the creative, informal atmosphere of the program. Effective messaging was conveyed through;
The website created huge buzz within it's target community of downtown New York families. Within the year website traffic was converting to applications to its classes and inquiries about bringing The Word Loft's programs to established schools.